SENIOR THESIS PART 1:

A MOCK PROMOTIONAL CAMPAIGN WITH DOCTOR MARTENS TO PROMOTE A NEW LIMITED EDITION BOOT

“DOC MARTENS POSTER IMAGE”

This piece not only acts as a literal poster, but is also the flagship image for the rest of the set and this campaign as a whole

“DOC MARTENS SOCIAL MEDIA IMAGE”

This piece acts as the image that would be used to promote the campaign on social media platforms such as Instagram and Twitter

“DOCTOR MARTENS PACKAGING”

This piece is a mock up of the illustration on the packaging that the limited edition boot would go in

“DOC MARTENS BOOT DESIGN”

A mock up of the design for the hypothetical limited edition boot itself